Odette

Rise Nation: Web Design for a New Fitness Studio

To match the intensity of Rise Nation, we developed a design system centered on movement, typography, and structure. The site utilized strong grid elements and atmospheric photography to create a seamless digital extension of the physical studio space.

Athletic woman with arms outstretched looking to the side against a dark background with large text spelling 'RISE UP'.
Service
Design
Client
Rise Nation
Year
2019
Live Site
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Athletic woman with arms outstretched looking to the side against a dark background with large text spelling 'RISE UP'.
PROBLEM

Rise Nation was a growing fitness studio in need of a professional website.

After a few years of growth, Rise Nation was in need of a modern and exciting website that matched the energy of their fitness studio.

Website page showing a fit woman in workout attire with arms extended, the word 'RISE' overlayed, descriptive text about Rise Nation's 30-minute group fitness using climbing machines, and images of a studio with neon grid lighting and people exercising on climbing machines.
Homepage
SOLUTION

Movement, typography, and structure.

A design system was built around impressive photography, energetic typographic layouts, strong grid elements, and minimal color. All evocative of the studio space and classes themselves.

Rise Nation workout webpage highlighting four key elements: The Method, The Science, The Workout, and The Experience with images of people climbing and exercising.
About Page
Website section with a black and yellow theme featuring a side-profile photo of a muscular man, text 'Together We Rise', testimonials, social media shout-out, and photos of pairs posing outdoors and in workout gear.
Social Grid
Rise Nation website showing Colorado studios Cherry Creek and Highlands with addresses and map location.
Locations
Fitness studio webpage for Rise Nation Cherry Creek showing a woman exercising on a machine, studio address, amenities, parking details, and class schedule options.
Location Detail
Smiling bald man wearing a sleeveless shirt on a fitness class profile page for Jason with schedule and reservation options.
Reserve a Class
RESULTS

End of an era

Rise Nation unfortunately closed down in 2024, but their legacy lives on and we are still proud of the work we did on the website.

Fitness instructor in black workout clothes leads a class on step machines with mirrored walls reflecting participants raising their arms.